A Coach’s Approach to Successful Programming and Growth  

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WHERE IS THE WATER AVAILABLE? Join us for an exciting workshop to help you identify more opportunities for water space. Led by Mick and Sue Nelson and Kevin Post, renowned experts in pool operations, we will explore innovative strategies to benefit your swimming team and enhance your understanding of pool operations. Expect engaging discussions on the costs of maintaining and constructing pools, preparing you for future opportunities. Furthermore, develop effective marketing strategies to elevate your swimming team. Seize this opportunity to enhance your skills and position your team for success in the coming years! 

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Dates: September 5 & 6, 2025  

8-hour workshop – Two ½ day sessions  

Friday, September 6, check-in – 1:15 pm  

 

Day 1 Friday Agenda  

Basic Aquatic Business Planning – 1:30 pm to 2:30 pm  

Coaches' information for financially viable facilities. 2:30 pm to 3:30 pm  

Break  

The Four Pillars for Sustainable Aquatic Programming – 3:45 pm to 5:30 pm 

• Learn to Swim 

• Adult programming 

• Therapy & Rehab 

• Competition and Recreation 

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Day 2 Saturday Agenda  

Saturday, September 7, check-in 8:15 am  

Getting More Water = Growth and the Future: 8:30 am to 9:00 am 

• An Ideal Coach/Club Owned Project – 9:00 am to 10:30 am 

• Advantages & Disadvantages of Coach-Owned Programs 

• Coach Directed or Owned 

• Future Projects  

Break 

Tools for Going forward: 10:45 am to 11:45 am  

Coaches Starting Place – The Enterprise Plan 

The Feasibility Study – Public Sector Partnerships 

Wrap-Up and Q & A – 11:45 am to 12:30 pm